The purpose of creating these posters is to provide a positive message to our young black men. The message encourages them to pull up their pants and consider their potential more seriously. We are promoting the idea that in order to command respect and endorse manhood, young men need to disregard the fad of "sagging" and create their own reputable style. Young men consider the look of wearing their pants well below the waist as a fashion statement, a style that copies their favorite rap artist—our goal is to get those young men to take a look in the mirror and see their own potential instead of imitating self-proclaimed thugs. We want these young men to see themselves as our future leaders and TO realize that wearing their pants across or under their butt alienates them from society and puts them as the subject of jokes and disgust.

Sagging was started in the U.S. prison system . It was not a clothes wearing style authored by imprisoned homosexuals who intent was to advertise sex, but because prisons issue oversized garb and belts are not permitted in most correctional facilities. This made the prison uniforms fall off the hips of the inmates and cause the sagging look.